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In the last two years, our industry has faced significant headwinds. Big players came and went, people declared bitcoin dead hundreds of times. We were forced to look inward and make tough decisions.
Despite the challenges, our industry persevered together and weathered the storm.
Staying on course during those difficult times required grit, determination and resilience. It's a journey that we went through collectively, with our customers, partners, employees and industry peers.
We can draw parallels between overcoming adversity in our professional and personal lives and competition in sports. We identify with the emotional triumph and heartbreak of competition on the pitch because we have our own parallel stories. Our life journey and experiences - both wins and losses - are the threads that intertwine to make up the fabric of who we are.
Our latest campaign featuring our brand partners starts with the Man City players. The campaign "my fabric" is a reminder to all of us that greatness cannot be achieved without belief, resilience, and conviction. But most importantly– doing the right thing. In this episodic campaign, you'll learn more about our brand ambassadors and their personal stories of grit to fortune. Where fortune is not always defined by financial success, but rather the sense of achievement. Big achievements.
The first ambassador video features star midfielder Jack Grealish. Videos featuring stories of other ambassadors will drop throughout the remainder of the Manchester City season.
It's our hope that these stories will shed light on the cumulative experiences that build our character, make us resilient, and shape our path to achievement.
Fabric is more than what we wear, it's what we're made of.
A letter from OKX Founder and CEO Star Xu
As the CEO of OKX, and a builder at heart, I'm proud to reflect on an extraordinary year of growth and progress. Despite challenges, 2024 was a year of focus, innovation, and resilience. We expanded and enhanced our products, made significant strides in bringing to market a transparent and regulatory compliant onshore business, and added weight to our already deep global executive bench. Most notably, 2024 marked a turning point for the industry, serving as crypto's "comeback year" after a period of heightened uncertainty.
22 nov. 2025
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OKX
Ethereum
Ethereum Layer 2 Scaling Solutions
Ethereum layer 2 solutions have revolutionized how we scale and use Ethereum, directly tackling the congestion and high gas fees that once frustrated users and developers. As the network's popularity
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OKX
Bitcoin
What is a Bitcoin Crash?
The term "Bitcoin crash" often evokes images of dramatic headlines and rapidly falling prices. As a volatile asset, Bitcoin has experienced several significant downturns throughout its history, where
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OKX
Bitcoin
What Is Bitcoin Core?
While millions of people use Bitcoin, few interact directly with the software that makes it all possible: Bitcoin Core. It isn't a company, an organization, or a separate currency. Instead, Bitcoin Co
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OKX
Bitcoin
How to Buy Bitcoin With a Credit Card
Buying Bitcoin with a credit card offers a quick and seemingly straightforward path into the world of cryptocurrency. For many, it’s the most familiar payment method available. However, while the proc
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New features
Trading
OKX
One Market, Better Prices: A Simpler Way to Trade Perpetuals
Trading perpetual contracts used to mean navigating separate order books for USD, USDC, and USDG margined contracts. That fragmentation made liquidity shallow and pricing inconsistent. Wider spreads, higher slippage, and poor execution were common, especially for larger trades.
