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Celebrating the HODLers

“HODL” is a representation of a belief system among many. Crypto investors have long used this term (first used accidentally in a Bitcoin forum thread in 2013) and it has become widely popular in recent years among crypto natives, as well as new entrants. It simply represents a person’s intention to hold an asset despite any short-term price volatility.

In the case of Bitcoin, it has worked beautifully. Investors love HODLing Bitcoin. Bitcoin is deflationary and decentralized. Most HODLers believe that this scarce asset, BTC, should not be sold but rather used as leverage for staking or issuing an interest-generating loan. More than 65% of BTC’s circulating supply has not moved in the last 12 months. That is a staggering portion of the supply that is being HODLed.

Bitcoin’s market capitalization and that of crypto assets overall have dropped to less than $1 trillion from its 2021 highs of $3 trillion. Despite the pullback, more people are HODLing their crypto than we saw liquidating their assets during the previous bear markets.

To celebrate the people who continue to maintain their conviction toward Bitcoin and crypto markets, we have created a campaign to pay homage to them. This comes at the same time as our announcement of staking products that now offer SOL staking, among many others on the platform.

If you are a short- or long-term HODLer, the industry and its developers salute you. Your conviction and support are instrumental in making sure that the new crypto markets are not influenced by the traditional banks and brokerages, and that the value of crypto is in the hands of its community, unlike with equities and bonds markets.

Today, we are announcing our first ad campaign — a campaign that celebrates and pays homage to every single HODLer out there in the world.

Our ask? Please continue to HODL.

HODL on!

Avis de non-responsabilité
Ce contenu est uniquement fourni à titre d’information et peut concerner des produits indisponibles dans votre région. Il n’est pas destiné à fournir (i) un conseil en investissement ou une recommandation d’investissement ; (ii) une offre ou une sollicitation d’achat, de vente ou de détention de cryptos/d’actifs numériques ; ou (iii) un conseil financier, comptable, juridique ou fiscal. La détention d’actifs numérique/de crypto, y compris les stablecoins comporte un degré élevé de risque, et ces derniers peuvent fluctuer considérablement. Évaluez attentivement votre situation financière pour déterminer si vous êtes en mesure de détenir des cryptos/actifs numériques ou de vous livrer à des activités de trading. Demandez conseil auprès de votre expert juridique, fiscal ou en investissement pour toute question portant sur votre situation personnelle. Les informations (y compris les données sur les marchés, les analyses de données et les informations statistiques, le cas échéant) exposées dans la présente publication sont fournies à titre d’information générale uniquement. Bien que toutes les précautions raisonnables aient été prises lors de la préparation des présents graphiques et données, nous n’assumons aucune responsabilité quant aux erreurs relatives à des faits ou à des omissions exprimées aux présentes.© 2025 OKX. Le présent article peut être reproduit ou distribué intégralement, ou des extraits de 100 mots ou moins du présent article peuvent être utilisés, à condition que ledit usage ne soit pas commercial. Toute reproduction ou distribution de l’intégralité de l’article doit également indiquer de manière évidente : « Cet article est © 2025 OKX et est utilisé avec autorisation. » Les extraits autorisés doivent être liés au nom de l’article et comporter l’attribution suivante : « Nom de l’article, [nom de l’auteur le cas échéant], © 2025 OKX. » Certains contenus peuvent être générés par ou à l'aide d’outils d'intelligence artificielle (IA). Aucune œuvre dérivée ou autre utilisation de cet article n’est autorisée.

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